The Guangzhou weekend in-store promotions are held from September 10 to October 8, at 2 Guangzhou Department retail food outlets and 1 Friendship Store food outlet. Stationed at each outlet are demonstration people, who provide information to consumers passing by. Included in the promotion were Alaska Salmon, Cod, Pollock and Halibut, with a special small blue ASMI totes as a gift for consumers who purchased Alaska seafood items. ASMI POS materials were supplied includes posters, table tents, counter cards and buntings for decoration and further promotion.